The CUnet Blog
«
»

Nine Online Videos You’ll Wish Your School Created

Posted by Jeff Berg on May 26th, 2010

YouTube Education

Regardless of the industry, brands are often tempted to repurpose their television advertisements or promotional talking-head videos as online video. To a certain extent, this type of thinking is understandable. After all, who wouldn’t want to maximize the return on an investment in video content by putting it everywhere they can?

Don’t do this. Or, at least, if you do happen to do this, don’t expect them to get a lot of views or engagement.  Almost every piece of consumer technology invented in the last fifteen years has been devoted to helping consumers get what they want, when they want it and usually without advertising messages.  Do you really expect those empowered consumers to start searching for the same advertisements that most aren’t paying attention to on television right now?

Don’t be ashamed to admit you agree. I’ve worked in advertising for years and I’ll confess I can’t stand watching advertisements. With the exception of one 30-second spot that never fails to make me laugh, I can’t think of any television advertisement that I’d waste my free time watching online. How many do you want to watch? Admitting that different mediums require different types of messaging isn’t a sign of a weakness. It’s the first step in social media recovery.

So, without further ado, I present the following videos. Drawn from the realms of both business and healthcare (and one that’s just plain cool), they should make you envious. They don’t all have view counts over a million. All but one of them didn’t have a creative agency involved in their production. But these are your competitors when posting a video online and, hopefully, provide a bit of inspiration to do something different.

Lab Romance

View Count: 68,048

Lipdub – I Gotta Feeling (One Take!)

View Count: 5,979,262

Pink Glove Dance

View Count: 10,351,865

Fear the Boom and Bust

View Count: 1,185,193

Diagnosis Wenckebach

View Count: 995,830

A Vision of Students Today

View Count: 3,755,327

Regulatin’ Genes

View Count: 124,037

The GAAP Rap

View Count: 100,999

How to Make an Occupied Bed

View Count: 86,193

About Jeff Berg

Jeff serves as the Social Media Strategist with CUnet. With more than seven years of experience, Jeff uses his social media expertise to help schools create cohesive, school-wide social media policies, manage their online reputation and, above all, foster meaningful, personal dialogues with current and future students. In his spare time, you can probably find him tinkering around in his den, building odd electronics projects that incorporate social media data with home decor.

This entry was posted on Wednesday, May 26th, 2010 at 6:04 pm and is filed under Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.