Nine Online Videos You’ll Wish Your School Created
Regardless of the industry, brands are often tempted to repurpose their television advertisements or promotional talking-head videos as online video. To a certain extent, this type of thinking is understandable. After all, who wouldn’t want to maximize the return on an investment in video content by putting it everywhere they can?
Don’t do this. Or, at least, if you do happen to do this, don’t expect them to get a lot of views or engagement. Almost every piece of consumer technology invented in the last fifteen years has been devoted to helping consumers get what they want, when they want it and usually without advertising messages. Do you really expect those empowered consumers to start searching for the same advertisements that most aren’t paying attention to on television right now?
Don’t be ashamed to admit you agree. I’ve worked in advertising for years and I’ll confess I can’t stand watching advertisements. With the exception of one 30-second spot that never fails to make me laugh, I can’t think of any television advertisement that I’d waste my free time watching online. How many do you want to watch? Admitting that different mediums require different types of messaging isn’t a sign of a weakness. It’s the first step in social media recovery.
So, without further ado, I present the following videos. Drawn from the realms of both business and healthcare (and one that’s just plain cool), they should make you envious. They don’t all have view counts over a million. All but one of them didn’t have a creative agency involved in their production. But these are your competitors when posting a video online and, hopefully, provide a bit of inspiration to do something different.
View Count: 68,048
Lipdub – I Gotta Feeling (One Take!)
View Count: 5,979,262
Pink Glove Dance
View Count: 10,351,865
Fear the Boom and Bust
View Count: 1,185,193
View Count: 995,830
A Vision of Students Today
View Count: 3,755,327
View Count: 124,037
The GAAP Rap
View Count: 100,999
How to Make an Occupied Bed
View Count: 86,193
This entry was posted on Wednesday, May 26th, 2010 at 6:04 pm and is filed under Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.