Yesterday, I delivered two webinars discussing the social media space and potential uses in the higher education market. It probably doesn’t come as a shock to most people that social media is on the rise. Right now, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy.

In yesterday’s webinar, we reviewed current market trends and discussed how colleges and universities can interact with current and potential students through social media venues. For anyone who didn’t have the opportunity to attend, I’m embedding the presentation here for you to see it. Unfortunately, it doesn’t include any of the wonderful questions we received from participants, but for anyone interested, we’ll be giving another social media webinar in July. We’d love to see you there.

About Jeff Berg

Jeff serves as the Social Media Strategist with CUnet. With more than seven years of experience, Jeff uses his social media expertise to help schools create cohesive, school-wide social media policies, manage their online reputation and, above all, foster meaningful, personal dialogues with current and future students. In his spare time, you can probably find him tinkering around in his den, building odd electronics projects that incorporate social media data with home decor.

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Tags: higher education, Social Media

This entry was posted on Friday, June 25th, 2010 at 5:37 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.