LeadsCon 2012: Recapping The Highlights

Posted by Jeff Berg on March 6th, 2012

Well, faithful readers, it’s been a full week since LeadsCon officially started and we’re just now starting to recover. The booth is back in transit, we’ve bid adieu to the beautiful Mirage Hotel & Casino, and we’re now reflecting on what turned out to be an excellent event. We’ve compiled some of our own highlights, along with a list of links to some of the great content that came out of LeadsCon this year.

But first, fancy LeadsCon statistics!

Over 2,500 people attended LeadsCon this year!
CUnet’s two presentations drew a combined audience of about 200 participants generating more than eight days worth of collective eyeball time.
In total, we tweeted the official CUnet Twitter account tweeted about 50 times during the show, inspiring over 100 total engagements and reaching a potential audience of more than 25,000 people. And that doesn’t include the bevy of tweets produced by staff actually at the convention.
With a booth staffed by six people for about 12 hours, the CUnet team collectively burned about 16,000 calories would be 4.6 pounds lighter, if not for Stack Restaurants Tomahawk steaks covered in giant blobs of butter.

CUnet Highlights

Networking Opportunities
LeadsCon has always been a great venue to meet with new and existing partners and customers, but this year, it was better than ever. With over 2,500 attendees, there was no shortage of expertise in the Exhibit Hall, and the event offered invaluable opportunities for us to build our network of partners and contacts.
Inspiring Keynotes and Sessions
The content this year was also better than ever, with lots of insightful presentations and some great tips. Among our favorite speakers was the always inspiring Michael Norton, who gave the keynote on day one, as well as Michael Betz of Strayer University, who gave a great presentation on using data to take your marketing to the next level. We can’t help but promote our own Steve Smith and Jeff Herz here (see below for links to their presentations in case you missed them).
An Increased Focus on Testing New Technologies
At CUnet, we’re always looking for new ways to use technology and data to improve results while enhancing our customer’s experience. It was great to see such an interest among attendees for new and improved technology solutions to solve the challenges that the always-changing world of online marketing presents.
Education Marketers Have Jumped On the Compliance Track
Across the board, just about every education provider and buyer exhibited a commitment to compliance in their marketing efforts at the show. This translated to an increased emphasis on transparency and data-driven practices, both from schools and vendors. It’s great to see everyone adapting to the new regulations and looking for new and improved ways to manage compliance.
And Who Could Forget….
- Leads360’s LeadsCon Survival Kit, filled with dietary supplements and Aleve…nice touch.
- $7 – yes, that’s Seven Dollar – water bottles
- Your humble editor was quite overjoyed that he managed to slip in a list of other conventions to crash

Some of Our Favorite Posts About LeadsCon

CUnet’s Presentations

Key Performance Indicators You Must Monitor When Buying Leads

View more presentations from CUnet

Higher Education Compliance Survey Results: What Are Schools Really Doing

View more presentations from CUnet

LeadsCon Photos

About Jeff Berg

Jeff serves as the Social Media Strategist with CUnet. With more than seven years of experience, Jeff uses his social media expertise to help schools create cohesive, school-wide social media policies, manage their online reputation and, above all, foster meaningful, personal dialogues with current and future students. In his spare time, you can probably find him tinkering around in his den, building odd electronics projects that incorporate social media data with home decor.

Tags: compliance, CUnet, higher education, key performance indicators, las vegas, LeadsCon, marketing, Mirage Hotel & Casino

This entry was posted on Tuesday, March 6th, 2012 at 3:09 pm and is filed under CUnet, Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.