Our 2012 Benchmarking Report will be released in a few weeks, but for those of you that are chomping at the bit for some exciting statistics, here’s a sneak peak!

If you think that generating higher education inquiries through digital marketing inquiry channels is a passing fad, listen up. Two years of consistent data show that there has been a shift from schools buying inquiries to directly generating more of them through investments in digital marketing, and everything points to this trend continuing. Regardless of school size, marketing budget, or program type, the majority of schools are reporting an increased budget for channels like SEO, paid search, and social media:

The movement toward direct inquiry generation through digital marketing channels has been so significant that now, just 44% of inquiries are generated by third party affiliates (a 33% decrease over last year):

What does all this mean for schools and vendors?

To find out, get your advance copy of the 2012 Annual Benchmarking Report at APSCU on June 22 (CUnet booth #413).

And if you’re looking for help with your own digital marketing efforts, apply for our FREE Digital Marketing Audit today!

About Colleen Gauthier

Colleen is Senior Marketing Manager at CUnet. She has over 10 years of experience in higher education sales and marketing, and has worked closely with everyone from professors, to deans, to students, and administrators. When she is not working, she can be found spending time with her two young children, playing baseball, or drinking wine!

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Tags: APSCU, digital marketing, higher education, SEO, Social Media, statistics

This entry was posted on Thursday, June 7th, 2012 at 11:55 am and is filed under CUnet, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.