Thinking about ramping up your digital marketing efforts? Read this first.

Posted by Colleen Gauthier on June 5th, 2012

If you’re like most schools these days, you’re thinking about ramping up your digital marketing efforts. In fact, according to our recent Benchmarking Survey, more than 60% of respondents indicated they were increasing investment this year in areas like SEO, paid search, and social media.

But it isn’t enough to just allocate more budget to these channels; in order to be successful, you must first assess your current digital marketing efforts. Once you understand what’s working and what isn’t, you will be able to build upon your strengths and unlock untapped opportunities.

That’s where we come in. For a limited time, CUnet is offering a free digital marketing audit to schools who are interested in growing their digital marketing programs. Our digital marketing experts will provide a clear, customized assessment of your current online marketing initiatives and will highlight areas for improvement.

Your complimentary audit includes:

Paid Search

CUnet’s Pay-Per-Click experts will evaluate your site links for best practices, assess landing page quality, review relevance against web page copy, and evaluate visible URLs for optimal keyword copy.

Search Engine Optimization

Our SEO audit starts with the basics—like domain age, Google Page Rank, and backlinks—then reviews your strategy against a checklist of sophisticated key indicators including on-page and off-page elements.

Social Media

CUnet’s Social Media audit not only looks at your presence on each major social media outlet, but also offers a sentiment analysis based on where and how your brand is portrayed in the social space.

Email Marketing

Our email audit evaluates your performance metrics against industry baselines, assesses your adherence to evolving best practices from code to copy to design, and offers insights on how to lift performance through strategic segmented messaging.

Targeted Display Advertising

CUnet will review any current display advertising campaigns and provide recommendations for ways that your school can use this channel to reach and engage students.

Ready to get started? Click here to register. Space is limited to the first 25 registrants before June 15!

About Colleen Gauthier

Colleen is Senior Marketing Manager at CUnet. She has over 10 years of experience in higher education sales and marketing, and has worked closely with everyone from professors, to deans, to students, and administrators. When she is not working, she can be found spending time with her two young children, playing baseball, or drinking wine!

Tags: CUnet, Higher education marketing, marketing, PPC, SEO, Social Media

This entry was posted on Tuesday, June 5th, 2012 at 10:34 am and is filed under CUnet, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.