Thinking about ramping up your digital marketing efforts? Read this first.
If you’re like most schools these days, you’re thinking about ramping up your digital marketing efforts. In fact, according to our recent Benchmarking Survey, more than 60% of respondents indicated they were increasing investment this year in areas like SEO, paid search, and social media.
But it isn’t enough to just allocate more budget to these channels; in order to be successful, you must first assess your current digital marketing efforts. Once you understand what’s working and what isn’t, you will be able to build upon your strengths and unlock untapped opportunities.
That’s where we come in. For a limited time, CUnet is offering a free digital marketing audit to schools who are interested in growing their digital marketing programs. Our digital marketing experts will provide a clear, customized assessment of your current online marketing initiatives and will highlight areas for improvement.
Your complimentary audit includes:
CUnet’s Pay-Per-Click experts will evaluate your site links for best practices, assess landing page quality, review relevance against web page copy, and evaluate visible URLs for optimal keyword copy.
Search Engine Optimization
Our SEO audit starts with the basics—like domain age, Google Page Rank, and backlinks—then reviews your strategy against a checklist of sophisticated key indicators including on-page and off-page elements.
CUnet’s Social Media audit not only looks at your presence on each major social media outlet, but also offers a sentiment analysis based on where and how your brand is portrayed in the social space.
Our email audit evaluates your performance metrics against industry baselines, assesses your adherence to evolving best practices from code to copy to design, and offers insights on how to lift performance through strategic segmented messaging.
Targeted Display Advertising
CUnet will review any current display advertising campaigns and provide recommendations for ways that your school can use this channel to reach and engage students.
Ready to get started? Click here to register. Space is limited to the first 25 registrants before June 15!
This entry was posted on Tuesday, June 5th, 2012 at 10:34 am and is filed under CUnet, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.