Gone are the days when schools could rely solely on inquiry volume to reach their enrollment goals. In the last few years, the state of higher education inquiry generation has turned on its head: marketing budgets are down, enrollments are down, bad inquiry rates are up, and there is more regulatory scrutiny than ever before. Schools are becoming increasingly strategic in their inquiry buying out of necessity; they are spending their budgets wisely, diversifying the channels that they are using, and constantly analyzing their media plans. Today at APSCU’s Annual Convention, we are unveiling an exciting new approach to Inquiry Generation that tackles this new way of thinking, called Inquiry IQ.

What is Inquiry IQ?

In a nutshell, it is a multi-channel inquiry generation approach that shifts the focus away from buying leads to enrolling students. And schools that have already started using this approach have seen exciting results: cost per start is dropping (as much as 15% in some cases), inquiry quality is up, and schools are gaining insight into their media plans like never before.

Visitors to CUnet’s Booth 413 this week will have the chance to learn about the detailed process that we use to optimize schools’ media plans, as well as the customized Inquiry IQ approach that is intended to maximize ROI for each school. They will also have the chance to test their own Inquiry IQ, find out how they stack up to other schools, and where they can make improvements.

So, if you are in Vegas this week, make a beeline for our booth (you can’t miss it…it is awesome!) and test your Inquiry IQ today. You never know, you might just win a prize!

If you’re not heading to the desert (count yourself lucky…it is HOT here!) but are eager to learn more about Inquiry IQ, contact sales@cunet.com today.

About Colleen Gauthier

Colleen is Senior Marketing Manager at CUnet. She has over 10 years of experience in higher education sales and marketing, and has worked closely with everyone from professors, to deans, to students, and administrators. When she is not working, she can be found spending time with her two young children, playing baseball, or drinking wine!

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Tags: APSCU, Higher education marketing, inquiry generation

This entry was posted on Wednesday, June 20th, 2012 at 10:57 am and is filed under Conferences, CUnet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.