How mobile marketing is impacting higher education
Reaching Prospective Students in an Always Online World Part Two – Now at LeadsCon East 2012 and CCST 2012!
I know I am not alone in believing that the biggest revolution since the invention of Internet is the shift from desktop PCs to mobile data-capable devices (and everything associated with it, from changes in marketing practices to an overall cultural shift). While most marketers are aware of how important this change is, many in our sector still struggle to clearly identify how mobile media can help their business – or specifically their college or university – to achieve their marketing goals.
This is the challenge that I, along with a highly distinguished panel of mobile and marketing experts, recently addressed at the 2012 APSCU Annual Convention. We spoke to a full room, and based on the questions and feedback, it was clear that many marketers in higher education are looking for guidance in this area.
During the session, I spoke about the success we have had in mobile campaigns for our clients here at CUnet. Using data from those campaigns, I walked through three areas that are of critical importance to advertisers:
- Mobile volume: Can mobile media be a source of scalable prospect inquiries?
- Mobile quality: Do mobile inquiries convert into students?
- Risk and barriers to entry: What’s the barrier to test considering cost, compliance, and targeting capabilities?
Now, if you were not able to attend the session at APSCU, and are interested in learning more about mobile marketing for lead generation, I wanted to share some upcoming opportunities to hear more about mobile and how it is impacting higher education marketing. I will be presenting at both of these sessions, and I welcome everyone to come by and speak with me directly.
The first session is at LeadCon East 2012 on Wednesday, July 25th, 2012 from 9-10am where I will be part of a panel discussion for a session titled “Mobile Lead Gen – What Works and When Will It Scale”
The second opportunity will be at CCST – Career Colleges and Schools of Texas Annual Conference on October 12 at the Westin Galleria in Dallas, Texas.
If you still aren’t sure if this is the year to jump in to mobile, let me leave you with a few thoughts to keep in mind:
- There are more mobile devices than people in the United States.
- In many cases, prospects are already searching on their mobile phone when they inquire.
- Estimates show that 25% of all paid search clicks will come from mobile by the end of this year.
You can also download our latest mobile marketing flyer here, which outlines what CUnet can do to help improve your mobile marketing campaigns.
I hope to see you at LeadsCon or CCST!
This entry was posted on Wednesday, July 18th, 2012 at 11:11 am and is filed under CUnet, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.