In the last few weeks, we unveiled some interesting trends uncovered in our 2012 Benchmarking Report for Not-for-Profit schools. First, we discovered that most schools feel traditional marketing methods alone are no longer enough to meet enrollment goals. So, what are schools doing to build on their traditional enrollment marketing techniques? Our second post revealed that schools are maintaining investment in offline marketing, and increasing investment in online marketing tactics. What else did we uncover? We’re glad you asked! Here are just some of the other trends that appear in this year’s report:

• There is room for growth in online programs. Although online programs are getting a lot of attention these days, and non-traditional programs and schools are all clambering to expand their online offerings, it seems that there is still space to grow in this rapidly changing sector.
• Schools are realizing they can’t do it all alone. With increased investments in new marketing tactics like targeted display, SEO, and mobile, schools are beginning to look for help among digital marketing experts.
• Top priority is getting students into seats, and keeping them there. As a result of the challenges that schools are facing these days, there has been a shift in focus from sheer volume of applications, to the quality of prospects, student engagement and retention.

Want to get your hands on the report? We’re happy to announce that it published this week! Click here to register for a copy of your very own!

About Colleen Gauthier

Colleen is Senior Marketing Manager at CUnet. She has over 10 years of experience in higher education sales and marketing, and has worked closely with everyone from professors, to deans, to students, and administrators. When she is not working, she can be found spending time with her two young children, playing baseball, or drinking wine!

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Tags: benchmarking report, Higher education marketing, not-for-profit schools

This entry was posted on Wednesday, September 19th, 2012 at 2:42 pm and is filed under Benchmarking Report, CUnet, not-for-profit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.