A month ago, CUnet hosted a webinar that explained the benefits of adding a Pay-Per-Call solution, like CUnet’s EnrollCall, to marketing campaigns.  Yesterday, CUnet reinforced the power of Pay-Per-Call solutions through the release of  a case study that outlines the real-world impact that EnrollCall had on our clients’ marketing efforts.  The study examined the results that two inherently different schools experienced over 9-12 months after the implementation of an EnrollCall campaign.

The results of the study show that once school had a 49 percent increase in their visitor-to-inquiry conversion rate.  The other school studied experienced an inquiry-to-start rate that was 2.8 times higher for phone inquires versus data inquiries from the same source.

To read the full findings of the case study, click here.

The addition of a phone number to existing web-based inquiry forms increases the overall response level from established sources, and significantly improves conversion rates too!  This is one of the many key points that was covered during the Pay-Per-Call webinar hosted by the CUnet Call Product team yesterday.  The thirty-minute session attracted leaders from both the higher education and inquiry generation spheres.  If you were unable to attend the webinar, check out this video to catch up with the crowd and learn why pay-per-call is one of the easiest ways to make a noticeable positive impact to your marketing plan.